Our Marketing Blog

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Why Studying Abroad Will Benefit Your PR Career

Posted on: 10-30-14

By Gabrielle Dratch Leaving home to go to college for four years is challenging for some, so the thought of packing everything up again to live in another country

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Factors to Consider When Using Statistics

Posted on: 10-21-14

“Humans only use 10% of their brains.” This is a widely believed and oft quoted statistic, but science has proven it wrong. So why do we quote it?

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PR Lessons from Scandal's Olivia Pope

Posted on: 10-16-14

By Caitlin Driscoll In honor of Scandal’s return to primetime, I’ve decided to analyze one of my favorite television shows and apply it to my professional life. For the unlucky few that haven’t had the privilege of watching Scandal, Read more

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How to Be a Better Manager

Posted on: 10-09-14

By Robin Kelman If you are in a management position, you know that sometimes dealing with staff is difficult. Managing people takes time, effort and patience. M

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A Better Way to Communicate with Journalists: Part Two

Posted on: 10-09-14

By Kim Cox Recently, I wrote a blog post about best practices in public relations (also Read more

How to Get Customers to Remember Your Brand Message

Posted on: 10-02-14

By: Leigh Ann Gregoire Have you ever read the same piece of information as a friend and talked about it later only to find that it feels like you read two totally different things? It happens no matter the type of information consumed, but it

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Clients in the News

10 Mobile Apps That Deliver Advice and Therapy

10 Mobile Apps That Deliver Advice and Therapy

Posted on: 10-20-14

MediSafe is a “virtual pillbox” that can help keep track of complex medication schedules. The app reminds users when to take each medica

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Google Shares Slide After Missed Expectations On Revenue, Earnings

Google Shares Slide After Missed Expectations On Revenue, Earnings

Posted on: 10-19-14

Cost per click has a “very high significance,” said Sephi Shapira, CEO of performance mobile advertising company MassiveImpact. “It’

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From Bluetooth to Nest Labs: 16 moments that shaped the Internet of Things

From Bluetooth to Nest Labs: 16 moments that shaped the Internet of Things

Posted on: 10-06-14

It was 15 years ago that Kevin Ashton, a British technology pioneer and now a project manager at Belkin's cleantech division, first coined the term Internet of Things (Io

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A Brief History of the Internet of Things

A Brief History of the Internet of Things

Posted on: 10-06-14

Over the last few years, the Internet of things has evolved from an intriguing concept into an increasingly sophisticated network of devices

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Sensiya wants to help advertisers figure out if you’re sitting, walking or running

Sensiya wants to help advertisers figure out if you’re sitting, walking or running

Posted on: 10-06-14

Sensiya is taking a big data approach with its mobile software development kit. Sensiya chief executive Noam Fine told VentureBeat that his

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Helpful Reminder -- Cat Fancy Magazine

Helpful Reminder -- Cat Fancy Magazine

Posted on: 09-14-14

Sometimes it's hard enough to remember to take your own medications, but add a pet into the mix and it can get overwhelming. You can manage your pet's (and your own) medi

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